CARES Highlight Video Wins Best in Cinematography/ Videography

NEWS RELEASE

Gainesville, Fla. – Florida Farm Bureau Federation’s County Alliance for Responsible Environmental Stewardship (CARES) program announced today its Marshall Farms video has been named Best Cinematography/ Videography in Craft/ Non- Broadcast in the 41st Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies.

The award- winning video tells the story of James, Nick and Helen Marshall, a multi- generational farm family from Baker, Florida.  Together, they grow cotton and peanuts on more than 2,500 acres.  To accomplish their goals of protecting water quality, Marshall Farms implements an extensive Best Management Practices (BMP) program.  Learn more about their BMP program by watching the award- winning video at www.ThisFarmCARES.org/caresmedia. 

“Florida Farm Bureau’s CARES program is pushing the boundaries for video innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Tell Great Stories, is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”

“Florida Farm Bureau’s CARES program, in partnership with Brick Creative Video Production, proudly tells stories of environmental stewardship through video to help Floridians learn about the efforts agricultural producers make to protect our state’s natural resources,” said Cacee Hilliard, CARES Coordinator at Florida Farm Bureau.  “What is truly impressive about families like the Marshall’s is their relentless commitment to evolving their conservation program by using the latest technologies and methods to ensure precise use of water and nutrients.  Consumers need to know about action taken daily to not only grow food for us all but also to protect our environment.”

Last year, The Telly Awards attracted more than 12,000 entries from all 50 states and 5 continents.  Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry.  Other winners at the 41st Annual Telly Awards included Sony Music, Partizan, HBO Latin America, ESPN Films, BBC, iHeart Media, Narratively Creative, Warner Bros., and Disney.  The full list of the 41st Annual Telly Awards winners can be found at www.tellyawards.com/winners.

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Florida Farm Bureau’s CARES program publicly recognizes farmers and ranchers who demonstrate exemplary efforts to protect natural resources.  Since 2001, more than 900 farm families have been recognized.  The CARES program works to share stories of agricultural environmental stewardship to help Floridians understand first- hand how farmers and rancher work to protect and preserve natural resources across the state.  Learn more about farmers who care for the environment by visiting www.ThisFarmCARES.org.